Each year, once the hangovers of New Years have subsided, and we’re back at SBW HQ, we set the tone for the year ahead. A campaign photo shoot follows, allowing us to share this intention and feel with our community and the industry.
Late February, we did just that, and we’d love to share with you some of the beautiful images which were captured, as well as some of the people who contributed in making it a success…
From the initial vision and creating a concept, to art direction and styling onset, we carried through the entire process in house, which was a cathartic process for us. We find this produces images which are an authentic reflection of us as a brand and partnership – with a keen eye of the photographer behind the lens of course.
This year, we wanted to take a minimal approach to accessorising, as we wanted our furniture to speak for itself. In a sense, not having an abundance of props meant there was nothing to hide behind, allowing soul focus on angles, composition and the details.
The location which set the foundation for our shoot, was at Melbourne’s renowned Establishment studios, complimenting perfectly the paired back and refined feel we were seeking.
We were lucky enough to collaborate with a select group of incredibly talented artists, who were a pivotal part in making our vision a reality that exceeded our expectations.
Rather than a simple credit in small font in an inconspicuous location, we wanted to introduce and celebrate each of these inspiring and diverse creatives, to show our appreciation for their contribution.